TY - JOUR
T1 - Stories and storytelling in extension work
AU - Peters, Scott
AU - Franz, Nancy K.
PY - 2012/8
Y1 - 2012/8
N2 - Deep budget cuts, increased accountability, and the growth of anti-government and anti-intellectual sentiments place Extension systems in a defensive position. In response, we're engaging in organizational change exercises, restructuring, regionalizing, rewriting mission statements, and developing strategic plans. We're spending considerable time counting and measuring our efforts to defend the public impacts and value of our work. In this article we argue that we also need to become better storytellers by learning how to craft and strategically communicate stories that capture important truths about the public value, meaning, and significance of our work.
AB - Deep budget cuts, increased accountability, and the growth of anti-government and anti-intellectual sentiments place Extension systems in a defensive position. In response, we're engaging in organizational change exercises, restructuring, regionalizing, rewriting mission statements, and developing strategic plans. We're spending considerable time counting and measuring our efforts to defend the public impacts and value of our work. In this article we argue that we also need to become better storytellers by learning how to craft and strategically communicate stories that capture important truths about the public value, meaning, and significance of our work.
UR - http://www.scopus.com/inward/record.url?scp=84866419073&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84866419073&partnerID=8YFLogxK
U2 - 10.34068/joe.50.04.01
DO - 10.34068/joe.50.04.01
M3 - Article
AN - SCOPUS:84866419073
SN - 1077-5315
VL - 50
JO - Journal of Extension
JF - Journal of Extension
IS - 4
M1 - 4FEA1
ER -