Store brand vs. national brand prices: Willingness to pay ≠ willingness to accept

Peter J. Boyle, E. Scott Lathrop, Hyoshin Kim

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Fingerprint

Dive into the research topics of 'Store brand vs. national brand prices: Willingness to pay ≠ willingness to accept'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Arts & Humanities