Stop the music! How advertising can help stop college students from downloading music illegally

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Journal	Journal of Advertising Research
Volume	52
Issue number	3
State	Published - 2012
Externally published	Yes

ASJC Scopus subject areas

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title = "Stop the music! How advertising can help stop college students from downloading music illegally",

author = "Brian Sheehan and James Tsao and James Pokrywczynski",

year = "2012",

language = "English (US)",

volume = "52",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

number = "3",

}

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AU - Tsao, James

AU - Pokrywczynski, James

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