Stop the music! How advertising can help stop college students from downloading music illegally

Research output: Contribution to journalArticle

9 Citations (Scopus)
Original languageEnglish (US)
JournalJournal of Advertising Research
Volume52
Issue number3
StatePublished - 2012

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Marketing
music
Students
student
Music
College students

ASJC Scopus subject areas

  • Marketing
  • Communication

Cite this

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title = "Stop the music! How advertising can help stop college students from downloading music illegally",
author = "Brian Sheehan and Tsao, {James Chien Chung} and James Pokrywczynski",
year = "2012",
language = "English (US)",
volume = "52",
journal = "Journal of Advertising Research",
issn = "0021-8499",
publisher = "World Advertising Research Center",
number = "3",

}

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