Stop the music! How advertising can help stop college students from downloading music illegally

Brian Sheehan, James Tsao, James Pokrywczynski

Research output: Contribution to journalArticle

10 Scopus citations
Original languageEnglish (US)
JournalJournal of Advertising Research
Volume52
Issue number3
StatePublished - Sep 26 2012

ASJC Scopus subject areas

  • Communication
  • Marketing

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