Stop the music! How advertising can help stop college students from downloading music illegally

Brian Sheehan, James Tsao, James Pokrywczynski

Research output: Contribution to journalArticlepeer-review

11 Scopus citations
Original languageEnglish (US)
JournalJournal of Advertising Research
Volume52
Issue number3
StatePublished - Sep 26 2012

ASJC Scopus subject areas

  • Communication
  • Marketing

Cite this