Stereotypes in the media: So what?

Bradley W. Gorham

doi:10.1080/106461799246735

Stereotypes in the media: So what?

Bradley W. Gorham

Research output: Contribution to journal › Article › peer-review

47 Scopus citations

Abstract

This paper is an attempt to provide a satisfying theoretical framework for how stereotypical representations in media texts can link social-level racial myths with individual-level cognition. Barthes' theories about semiotic signs and myths are examined and linked with models from cognitive psychology concerning human memory and processing of categorical information. Using language as a medium, Livingstone's interpretive framework is proposed as the link that connects mythical social understandings with real cognitive processing phenomena.

Original language	English (US)
Pages (from-to)	229-247
Number of pages	19
Journal	Howard Journal of Communications
Volume	10
Issue number	4
DOIs	https://doi.org/10.1080/106461799246735
State	Published - Oct 1999
Externally published	Yes

Keywords

Memory
Myth
Social Reality
Stereotypes
Television

ASJC Scopus subject areas

Communication
Strategy and Management

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10.1080/106461799246735

Cite this

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Stereotypes in the media: So what?

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

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