Stereotypes in the media: So what?

Research output: Contribution to journalArticlepeer-review

43 Scopus citations


This paper is an attempt to provide a satisfying theoretical framework for how stereotypical representations in media texts can link social-level racial myths with individual-level cognition. Barthes' theories about semiotic signs and myths are examined and linked with models from cognitive psychology concerning human memory and processing of categorical information. Using language as a medium, Livingstone's interpretive framework is proposed as the link that connects mythical social understandings with real cognitive processing phenomena.

Original languageEnglish (US)
Pages (from-to)229-247
Number of pages19
JournalHoward Journal of Communications
Issue number4
StatePublished - Oct 1999
Externally publishedYes


  • Memory
  • Myth
  • Social Reality
  • Stereotypes
  • Television

ASJC Scopus subject areas

  • Communication
  • Strategy and Management


Dive into the research topics of 'Stereotypes in the media: So what?'. Together they form a unique fingerprint.

Cite this