Stakeholder perceptions of short-term marketing tactics during the Olympics

Rick Burton, Norm O'Reilly, Benoit Séguin

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationInternational Handbook on the Economics of Mega Sporting Events
PublisherEdward Elgar Publishing Ltd.
Pages140-161
Number of pages22
ISBN (Print)9780857930262
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)

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