Stakeholder perceptions of short-term marketing tactics during the Olympics

Rick Burton, Norm O'Reilly, Benoit Séguin

Research output: Chapter in Book/Entry/PoemChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationInternational Handbook on the Economics of Mega Sporting Events
PublisherEdward Elgar Publishing Ltd.
Pages140-161
Number of pages22
ISBN (Print)9780857930262
DOIs
StatePublished - 2012

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance

Cite this