Stakeholder perceptions of short-term marketing tactics during the Olympics

Rick Burton, Norm O'Reilly, Benoit Séguin

Research output: Chapter in Book/Entry/PoemChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationInternational Handbook on the Economics of Mega Sporting Events
PublisherEdward Elgar Publishing Ltd.
Number of pages22
ISBN (Print)9780857930262
StatePublished - 2012

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance

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