Stakeholder perceptions of short-term marketing tactics during the Olympics

Rick Burton, Norm O'Reilly, Benoit Séguin

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationInternational Handbook on the Economics of Mega Sporting Events
PublisherEdward Elgar Publishing Ltd.
Pages140-161
Number of pages22
ISBN (Print)9780857930262
DOIs
StatePublished - Jan 1 2012

Fingerprint

Olympics
Marketing
Stakeholders
Tactics

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)

Cite this

Burton, R., O'Reilly, N., & Séguin, B. (2012). Stakeholder perceptions of short-term marketing tactics during the Olympics. In International Handbook on the Economics of Mega Sporting Events (pp. 140-161). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9780857930279.00016

Stakeholder perceptions of short-term marketing tactics during the Olympics. / Burton, Rick; O'Reilly, Norm; Séguin, Benoit.

International Handbook on the Economics of Mega Sporting Events. Edward Elgar Publishing Ltd., 2012. p. 140-161.

Research output: Chapter in Book/Report/Conference proceedingChapter

Burton, R, O'Reilly, N & Séguin, B 2012, Stakeholder perceptions of short-term marketing tactics during the Olympics. in International Handbook on the Economics of Mega Sporting Events. Edward Elgar Publishing Ltd., pp. 140-161. https://doi.org/10.4337/9780857930279.00016
Burton R, O'Reilly N, Séguin B. Stakeholder perceptions of short-term marketing tactics during the Olympics. In International Handbook on the Economics of Mega Sporting Events. Edward Elgar Publishing Ltd. 2012. p. 140-161 https://doi.org/10.4337/9780857930279.00016
Burton, Rick ; O'Reilly, Norm ; Séguin, Benoit. / Stakeholder perceptions of short-term marketing tactics during the Olympics. International Handbook on the Economics of Mega Sporting Events. Edward Elgar Publishing Ltd., 2012. pp. 140-161
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