Stakeholder perceptions of short-term marketing tactics during the Olympics

Rick Burton, Norm O'Reilly, Benoit Séguin

Research output: Chapter in Book/Entry/Poem › Chapter

Original language	English (US)
Title of host publication	International Handbook on the Economics of Mega Sporting Events
Publisher	Edward Elgar Publishing Ltd.
Pages	140-161
Number of pages	22
ISBN (Print)	9780857930262
DOIs	https://doi.org/10.4337/9780857930279.00016
State	Published - 2012

ASJC Scopus subject areas

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title = "Stakeholder perceptions of short-term marketing tactics during the Olympics",

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