Stakeholder perceptions of short-term marketing tactics during the Olympics

Rick Burton, Norm O'Reilly, Benoit Séguin

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationInternational Handbook on the Economics of Mega Sporting Events
PublisherEdward Elgar Publishing Ltd.
Pages140-161
Number of pages22
ISBN (Print)9780857930262
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)

Cite this

Burton, R., O'Reilly, N., & Séguin, B. (2012). Stakeholder perceptions of short-term marketing tactics during the Olympics. In International Handbook on the Economics of Mega Sporting Events (pp. 140-161). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9780857930279.00016