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Spreading Social Media Messages on Facebook: An Analysis of Restaurant Business-to-Consumer Communications
Linchi Kwok,
Bei Yu
School of Information Studies
Research output
:
Contribution to journal
›
Article
›
peer-review
270
Scopus citations
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Dive into the research topics of 'Spreading Social Media Messages on Facebook: An Analysis of Restaurant Business-to-Consumer Communications'. Together they form a unique fingerprint.
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Keyphrases
Social Media Messages
100%
Consumer Communication
100%
Business-to-consumer
100%
Restaurant Business
100%
Message Type
40%
Video Embedding
20%
Hospitality Industry
20%
Text Classifier
20%
Media Effects
20%
Restaurant Chains
20%
Social Sciences
Social Media
100%
Facebook
100%
Consumers
28%
Sales
14%
Learning Method
14%
Computer Science
Social Media
100%
Facebook
100%
Received Message
14%
Machine Learning Technique
14%