Sports Sponsorship in China: Transition and Evolution

Rick Burton, Lizhong Geng, Connie Blakerriore

Research output: Contribution to journal › Article › peer-review

Cite this

@article{e9a363e42a5a48bba96c737930b52a30,

title = "Sports Sponsorship in China: Transition and Evolution",

author = "Rick Burton and Lizhong Geng and Connie Blakerriore",

year = "2002",

language = "English (US)",

volume = "11",

pages = "20--32",

journal = "Sport Marketing Quarterly",

issn = "1061-6934",

publisher = "FiT Publishing",

number = "1",

}