Sports marketing in a recession: It’s a brand new game

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	23-40
Number of pages	17
Journal	International Journal of Sports Marketing and Sponsorship
Volume	4
Issue number	1
State	Published - 2002

Cite this

@article{ed5ddb30639242dbabc6cd76dce69f95,

title = "Sports marketing in a recession: It{\textquoteright}s a brand new game",

author = "Rick Burton and Dennis Howard",

year = "2002",

language = "English (US)",

volume = "4",

pages = "23--40",

journal = "International Journal of Sports Marketing and Sponsorship",

issn = "1464-6668",

publisher = "International Marketing Reports Ltd",

number = "1",

}