Sports marketing ethics in today’s marketplace

Rick Burton, Gene R. Laczniak, Patrick Murphy

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)43-53
Number of pages10
JournalSport Marketing Quarterly
Volume8
Issue number4
StatePublished - 1999

Cite this

Burton, R., Laczniak, G. R., & Murphy, P. (1999). Sports marketing ethics in today’s marketplace. Sport Marketing Quarterly, 8(4), 43-53.