Sports Marketing and the Super Bowl

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Advertising Business
EditorsJohn P. Jones
Place of PublicationThousand Oaks, California
PublisherSAGE Publications Inc.
Pages437-452
Number of pages15
StatePublished - 1999

Cite this

Burton, R. (1999). Sports Marketing and the Super Bowl. In J. P. Jones (Ed.), The Advertising Business (pp. 437-452). Thousand Oaks, California: SAGE Publications Inc..

Sports Marketing and the Super Bowl. / Burton, Rick.

The Advertising Business. ed. / John P. Jones. Thousand Oaks, California : SAGE Publications Inc., 1999. p. 437-452.

Research output: Chapter in Book/Report/Conference proceedingChapter

Burton, R 1999, Sports Marketing and the Super Bowl. in JP Jones (ed.), The Advertising Business. SAGE Publications Inc., Thousand Oaks, California, pp. 437-452.
Burton R. Sports Marketing and the Super Bowl. In Jones JP, editor, The Advertising Business. Thousand Oaks, California: SAGE Publications Inc. 1999. p. 437-452
Burton, Rick. / Sports Marketing and the Super Bowl. The Advertising Business. editor / John P. Jones. Thousand Oaks, California : SAGE Publications Inc., 1999. pp. 437-452
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