Original language | English (US) |
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Title of host publication | The Advertising Business |
Editors | John P. Jones |
Place of Publication | Thousand Oaks, California |
Publisher | SAGE Publications Inc. |
Pages | 437-452 |
Number of pages | 15 |
State | Published - 1999 |
Sports Marketing and the Super Bowl
Research output: Chapter in Book/Entry/Poem › Chapter