Sports Marketing and the Super Bowl

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Advertising Business
EditorsJohn P. Jones
Place of PublicationThousand Oaks, California
PublisherSAGE Publications Inc.
Pages437-452
Number of pages15
StatePublished - 1999

Cite this

Burton, R. (1999). Sports Marketing and the Super Bowl. In J. P. Jones (Ed.), The Advertising Business (pp. 437-452). SAGE Publications Inc..