Sports Advertising

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Advertising Age Encyclopedia of Advertising
EditorsJohn McDonough, K. Egolf
PublisherFitzroy Dearborn Publishers
StatePublished - 2003

Cite this

Burton, R. (2003). Sports Advertising. In J. McDonough, & K. Egolf (Eds.), The Advertising Age Encyclopedia of Advertising Fitzroy Dearborn Publishers.

Sports Advertising. / Burton, Rick.

The Advertising Age Encyclopedia of Advertising. ed. / John McDonough; K. Egolf. Fitzroy Dearborn Publishers, 2003.

Research output: Chapter in Book/Report/Conference proceedingChapter

Burton, R 2003, Sports Advertising. in J McDonough & K Egolf (eds), The Advertising Age Encyclopedia of Advertising. Fitzroy Dearborn Publishers.
Burton R. Sports Advertising. In McDonough J, Egolf K, editors, The Advertising Age Encyclopedia of Advertising. Fitzroy Dearborn Publishers. 2003
Burton, Rick. / Sports Advertising. The Advertising Age Encyclopedia of Advertising. editor / John McDonough ; K. Egolf. Fitzroy Dearborn Publishers, 2003.
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title = "Sports Advertising",
author = "Rick Burton",
year = "2003",
language = "English (US)",
editor = "John McDonough and K. Egolf",
booktitle = "The Advertising Age Encyclopedia of Advertising",
publisher = "Fitzroy Dearborn Publishers",

}

TY - CHAP

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AU - Burton, Rick

PY - 2003

Y1 - 2003

M3 - Chapter

BT - The Advertising Age Encyclopedia of Advertising

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A2 - Egolf, K.

PB - Fitzroy Dearborn Publishers

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