Sports Advertising

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Advertising Age Encyclopedia of Advertising
EditorsJohn McDonough, K. Egolf
PublisherFitzroy Dearborn Publishers
StatePublished - 2003

Cite this

Burton, R. (2003). Sports Advertising. In J. McDonough, & K. Egolf (Eds.), The Advertising Age Encyclopedia of Advertising Fitzroy Dearborn Publishers.