Sport teams as brand extensions: A case of Taiwanese baseball

Patrick Walsh, James Chien, Stephen Ross

Research output: Contribution to journal › Article › peer-review

Cite this

@article{403092bc6a8f4f719db2068ead5908c2,

title = "Sport teams as brand extensions: A case of Taiwanese baseball",

author = "Patrick Walsh and James Chien and Stephen Ross",

year = "2012",

language = "English (US)",

volume = "21",

pages = "138--146",

journal = "Sport Marketing Quarterly",

issn = "1061-6934",

publisher = "FiT Publishing",

}