@inproceedings{69fa202995be48a8baffc0e9978e14a7,
title = "{"}Social watching{"} a civic broadcast: Understanding the effects of positive feedback and other users' opinions",
abstract = "People increasingly turn to social media to augment their broadcast viewing experience with a parallel stream of information and opinion. Known as {"}social watching,{"} the practice of integrating broadcast media and social media has become routine for many citizens tracking live events and breaking news. In a controlled laboratory study, we examined how interactivity and exposure to social media opinions influence a sense of community, attitudes and discussion elaboration. The results suggest that receiving positive feedback to social media posts instills a psychological sense of community in the poster, and this feeling of connectedness is related to greater elaboration of the civic social media discussion. Secondly, the study found support for conformity effects. The third contribution of this work is a better understanding of how the valence of others' social media posts and the user's posting activity influences cognitive elaboration of social media discussions during social watching in civic contexts.",
keywords = "Cognitive elaboration, Community, Conformity, Interactivity, Second screening, Social media, Social watching, Television",
author = "Misa Maruyama and Robertson, {Scott P.} and Sara Douglas and Roxanne Raine and Bryan Semaan",
note = "Publisher Copyright: {\textcopyright} 2017 ACM.; 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017 ; Conference date: 25-02-2017 Through 01-03-2017",
year = "2017",
month = feb,
day = "25",
doi = "10.1145/2998181.2998340",
language = "English (US)",
series = "Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW",
publisher = "Association for Computing Machinery",
pages = "794--807",
booktitle = "CSCW 2017 - Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing",
}