"Social watching" a civic broadcast: Understanding the effects of positive feedback and other users' opinions

Misa Maruyama, Scott P. Robertson, Sara Douglas, Roxanne Raine, Bryan Semaan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

7 Scopus citations

Abstract

People increasingly turn to social media to augment their broadcast viewing experience with a parallel stream of information and opinion. Known as "social watching," the practice of integrating broadcast media and social media has become routine for many citizens tracking live events and breaking news. In a controlled laboratory study, we examined how interactivity and exposure to social media opinions influence a sense of community, attitudes and discussion elaboration. The results suggest that receiving positive feedback to social media posts instills a psychological sense of community in the poster, and this feeling of connectedness is related to greater elaboration of the civic social media discussion. Secondly, the study found support for conformity effects. The third contribution of this work is a better understanding of how the valence of others' social media posts and the user's posting activity influences cognitive elaboration of social media discussions during social watching in civic contexts.

Original languageEnglish (US)
Title of host publicationCSCW 2017 - Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
PublisherAssociation for Computing Machinery
Pages794-807
Number of pages14
ISBN (Electronic)9781450343350
DOIs
StatePublished - Feb 25 2017
Event2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017 - Portland, United States
Duration: Feb 25 2017Mar 1 2017

Other

Other2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017
CountryUnited States
CityPortland
Period2/25/173/1/17

Keywords

  • Cognitive elaboration
  • Community
  • Conformity
  • Interactivity
  • Second screening
  • Social media
  • Social watching
  • Television

ASJC Scopus subject areas

  • Software
  • Computer Networks and Communications
  • Human-Computer Interaction

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  • Cite this

    Maruyama, M., Robertson, S. P., Douglas, S., Raine, R., & Semaan, B. (2017). "Social watching" a civic broadcast: Understanding the effects of positive feedback and other users' opinions. In CSCW 2017 - Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing (pp. 794-807). Association for Computing Machinery. https://doi.org/10.1145/2998181.2998340