Social media features attract college students to news websites

T. Makana Chock; John M. Wolf; Gina Masullo Chen; Valarie N. Schweisberger; Yi Wang

doi:10.1177/073953291303400408

Social media features attract college students to news websites

T. Makana Chock, John M. Wolf, Gina Masullo Chen, Valarie N. Schweisberger, Yi Wang

S.I. Newhouse School of Public Communications

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Abstract

Younger readers were more likely to spend time on a local news website and report a greater likelihood to return to the site after social media features were added. The college-age students also perceived content on the site as more valuable and as having a greater influence on them.

Original language	English (US)
Pages (from-to)	96-108
Number of pages	13
Journal	Newspaper Research Journal
Volume	34
Issue number	4
DOIs	https://doi.org/10.1177/073953291303400408
State	Published - Sep 1 2013

ASJC Scopus subject areas

Communication

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10.1177/073953291303400408

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title = "Social media features attract college students to news websites",

abstract = "Younger readers were more likely to spend time on a local news website and report a greater likelihood to return to the site after social media features were added. The college-age students also perceived content on the site as more valuable and as having a greater influence on them.",

author = "Chock, {T. Makana} and Wolf, {John M.} and Chen, {Gina Masullo} and Schweisberger, {Valarie N.} and Yi Wang",

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AU - Chock, T. Makana

AU - Wolf, John M.

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AU - Schweisberger, Valarie N.

AU - Wang, Yi

PY - 2013/9/1

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Social media features attract college students to news websites

Abstract

ASJC Scopus subject areas

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