Social media features attract college students to news websites

Tamara Makana Chock, John M. Wolf, Gina Masullo Chen, Valarie N. Schweisberger, Yi Wang

Research output: Contribution to journalArticle

5 Scopus citations

Abstract

Younger readers were more likely to spend time on a local news website and report a greater likelihood to return to the site after social media features were added. The college-age students also perceived content on the site as more valuable and as having a greater influence on them.

Original languageEnglish (US)
Pages (from-to)96-108
Number of pages13
JournalNewspaper Research Journal
Volume34
Issue number4
DOIs
StatePublished - Sep 1 2013

ASJC Scopus subject areas

  • Communication

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