Social influences related to college students' use of Macintosh computers on an all-PC campus

Michael W. Firmin, Ruth L. Firmin, Whitney Muhlenkamp Wood, Jordan C. Wood

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

In the present qualitative research study, 35 Mac users were interviewed in a university campus that exclusively supports PC machines. We particularly explored the Mac-users' social influences, saving technological and other influences for future reports. Results showed Mac users to possess significant connections with other Mac users on the university campus. The Mac users in our study indicated that positive, past exposure, including Apple's advertising of Macs, had sharp influences on their decisions to become and remain Mac users.

Original languageEnglish (US)
Pages (from-to)1542-1551
Number of pages10
JournalComputers and Education
Volume55
Issue number4
DOIs
StatePublished - Dec 1 2010

Keywords

  • Apple
  • Computers
  • Mac
  • Macintosh
  • Qualitative research
  • Social influences

ASJC Scopus subject areas

  • Computer Science(all)
  • Education

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