Social influences related to college students' use of Macintosh computers on an all-PC campus

Michael W. Firmin; Ruth L. Firmin; Whitney Muhlenkamp Wood; Jordan C. Wood

doi:10.1016/j.compedu.2010.06.020

Social influences related to college students' use of Macintosh computers on an all-PC campus

Michael W. Firmin, Ruth L. Firmin, Whitney Muhlenkamp Wood, Jordan C. Wood

Department of Psychology

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

In the present qualitative research study, 35 Mac users were interviewed in a university campus that exclusively supports PC machines. We particularly explored the Mac-users' social influences, saving technological and other influences for future reports. Results showed Mac users to possess significant connections with other Mac users on the university campus. The Mac users in our study indicated that positive, past exposure, including Apple's advertising of Macs, had sharp influences on their decisions to become and remain Mac users.

Original language	English (US)
Pages (from-to)	1542-1551
Number of pages	10
Journal	Computers and Education
Volume	55
Issue number	4
DOIs	https://doi.org/10.1016/j.compedu.2010.06.020
State	Published - Dec 2010

Keywords

Apple
Computers
Mac
Macintosh
Qualitative research
Social influences

ASJC Scopus subject areas

General Computer Science
Education

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10.1016/j.compedu.2010.06.020

Cite this

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abstract = "In the present qualitative research study, 35 Mac users were interviewed in a university campus that exclusively supports PC machines. We particularly explored the Mac-users' social influences, saving technological and other influences for future reports. Results showed Mac users to possess significant connections with other Mac users on the university campus. The Mac users in our study indicated that positive, past exposure, including Apple's advertising of Macs, had sharp influences on their decisions to become and remain Mac users.",

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AU - Wood, Jordan C.

PY - 2010/12

Y1 - 2010/12

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AB - In the present qualitative research study, 35 Mac users were interviewed in a university campus that exclusively supports PC machines. We particularly explored the Mac-users' social influences, saving technological and other influences for future reports. Results showed Mac users to possess significant connections with other Mac users on the university campus. The Mac users in our study indicated that positive, past exposure, including Apple's advertising of Macs, had sharp influences on their decisions to become and remain Mac users.

KW - Apple

KW - Computers

KW - Mac

KW - Macintosh

KW - Qualitative research

KW - Social influences

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Social influences related to college students' use of Macintosh computers on an all-PC campus

Abstract

Keywords

ASJC Scopus subject areas

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