Small business electronic commerce implementation

A case study

Edward Noyes, Ian P MacInnes

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This case study outlines experiences of a small stationer with electronic commerce implementation that should be valuable for many similar companies attempting to provide Internet services to their customers. It describes the origin of the organization and the factors that prompted its CEO to add electronic commerce to its business model. The company's objective was to grow at several levels. The study describes the many challenges that the company had to overcome, including handling growth while maintaining the same staff size, integration of old and new databases, personal service in an online environment, potential change in business solutions from custom-made to packaged solutions, and limitations in terms of budget and expertise. The case outlines the steps taken to achieve these goals, including IT decisions such as outsourcing, software, and database choices.

Original languageEnglish (US)
Pages (from-to)1-22
Number of pages22
JournalJournal of Internet Commerce
Volume5
Issue number1
DOIs
StatePublished - Jul 13 2006

Fingerprint

Electronic commerce
Industry
Outsourcing
Small business
Data base
Internet
Software
Business model
Internet services
Factors
Expertise
Chief executive officer
Staff

Keywords

  • Case study
  • Electronic commerce strategy
  • Small business

ASJC Scopus subject areas

  • Management of Technology and Innovation

Cite this

Small business electronic commerce implementation : A case study. / Noyes, Edward; MacInnes, Ian P.

In: Journal of Internet Commerce, Vol. 5, No. 1, 13.07.2006, p. 1-22.

Research output: Contribution to journalArticle

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