Shaping style: The rise of fashion and beauty social media influencers

Research output: Chapter in Book/Entry/PoemChapter


In this chapter, the authors explore the distinctions between social media influencers and traditional celebrities in fashion and beauty. Next, they discuss the significance of perceived similarity, identification between social media influencers and their audience, and authenticity for fashion and beauty influencers' success. Finally, they examine the evolving landscape, current trends, and the anticipated trajectory of the fashion and cosmetic industries. Generally, the fashion and cosmetic industries share many characteristics and accept influence from one another. Therefore, it would be beneficial to examine these two industries together.

Original languageEnglish (US)
Title of host publicationGlobal Perspectives on Social Media Influencers and Strategic Business Communication
PublisherIGI Global
Number of pages25
ISBN (Electronic)9798369309131
ISBN (Print)9798369309124
StatePublished - May 22 2024

ASJC Scopus subject areas

  • General Computer Science
  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting


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