Sex(haustion) sells: Marketing in a saturated mediascape

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Abstract

This chapter explains about the ‘sex sells’ advertising mantra has migrated from other media forms. Its sexual content often drives people’s desires to obtain access to new media technologies, even at initially high costs. SexTracker ranks only soft and hard pornography sites that subscribe to the service and allow public distribution of their ratings, using real-time data gathered from traffic patterns at the sites themselves. Sex-related sites that charge most successfully for content are soft-core, ‘arty’ pornography sites, according to one e-commerce analyst, this content is most similar to photo gallery content offered for free by mainstream Web sites such as Esquire.com, NFL.com, and IGN.com. All of the top 25 Web sites may be classified as providing mainstream content for a general audience, and the top 25 Web advertisers reflect these broad interests. The success of X10.com’s Web campaign for miniature video cameras suggests that sexually oriented ads helped its Web site reach a top-10 ranking, according to Media Metrix.

Original languageEnglish (US)
Title of host publicationSex in Advertising
Subtitle of host publicationPerspectives on the Erotic Appeal
PublisherTaylor and Francis
Pages133-150
Number of pages18
ISBN (Electronic)9781135638214
ISBN (Print)0805841180, 9780805841176
DOIs
StatePublished - Jan 1 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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    Brooke, C. G. (2014). Sex(haustion) sells: Marketing in a saturated mediascape. In Sex in Advertising: Perspectives on the Erotic Appeal (pp. 133-150). Taylor and Francis. https://doi.org/10.4324/9781410607065-14