Serial position effects on native advertising effectiveness: Differential results across publisher and advertiser metrics

Pengyuan Wang, Guiyang Xiong, Jian Yang

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Fingerprint Dive into the research topics of 'Serial position effects on native advertising effectiveness: Differential results across publisher and advertiser metrics'. Together they form a unique fingerprint.

Business & Economics