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Selling an opaque product through an intermediary: The case of disguising one's product
Scott Fay
Research output
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Contribution to journal
›
Article
›
peer-review
97
Scopus citations
Overview
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Dive into the research topics of 'Selling an opaque product through an intermediary: The case of disguising one's product'. Together they form a unique fingerprint.
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Keyphrases
Selling
100%
Single Product
100%
Opaque Products
100%
Rivalry
66%
Service Provider
33%
Multiple Providers
33%
Brand Loyalty
33%
Managerial Implications
33%
Customer Focus
33%
Paper Model
33%
Industry Profit
33%
Channel Structure
33%
Market Expansion
33%
Fine Segmentation
33%
Social Sciences
Service Provider
100%
Brand Loyalty
50%
Economics, Econometrics and Finance
Industry
100%
Brand Loyalty
50%