Roles of attitudes in initial and continued ICT use: A longitudinal study

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Scopus citations

Abstract

Attitude has been understudied in the information systems (IS) field. Research interest in attitude has gone through ups and downs due to the lack of predictability of attitude for behavioral intention on using ICT. In this paper, we first clarify both conceptual and operational confusions on attitudes that may have caused the inconsistent and inconclusive results. Two different types of attitudes, attitude toward object and attitude toward behavior, are defined and their structures are discussed. Then we propose a theoretical model that details the relationships among attitude toward object, attitude toward behavior, and behavioral intention both for initial ICT use stage and for continued ICT use stage. A longitudinal study with mandatory use of a course management system is conducted. Results show that attitude toward behavior is a strong predictor of intention; attitude toward object (ICT) influences intention indirectly through attitude toward behavior; and intention during initial use has a strong positive effect on intention during continued use. In addition, the roles of previous attitudes on current attitudes are dependent on whether the current attitudes are about initial use or continued use.

Original languageEnglish (US)
Title of host publicationAssociation for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights
Pages3171-3177
Number of pages7
Volume5
StatePublished - 2007
Event13th Americas Conference on Information Systems, AMCIS 2007 - Keystone, CO, United States
Duration: Aug 10 2007Aug 12 2007

Other

Other13th Americas Conference on Information Systems, AMCIS 2007
CountryUnited States
CityKeystone, CO
Period8/10/078/12/07

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Keywords

  • Attitude change
  • Attitudes
  • Continued use
  • Empirical study
  • ICT acceptance
  • Initial use

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems
  • Library and Information Sciences

Cite this

Zhang, P. (2007). Roles of attitudes in initial and continued ICT use: A longitudinal study. In Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights (Vol. 5, pp. 3171-3177)