Risk, efficacy, and seeking of general, breast, and prostate cancer information

Xiaoli Nan, Jill Underhill, Hua Jiang, Hongmei Shen, Beth Kuch

Research output: Contribution to journalArticlepeer-review

16 Scopus citations


The authors investigated the independent and interactive effects of perceived risk and perceived efficacy on seeking of general, breast, and prostate cancer information. Analysis of the 2003 Health Information National Trend Survey indicates that perceived absolute risk and perceived response efficacy have generally independentrather than interactiveeffects on cancer information seeking. The influence of perceived absolute risk on prostate cancer information seeking appears to be moderated by perceived relative risk. When perceived relative risk is low, perceived absolute risk has no effect on prostate cancer information seeking; when perceived relative risk is high, perceived absolute risk exerts a significant positive influence on prostate cancer information seeking. The authors discuss the theoretical and practical implications.

Original languageEnglish (US)
Pages (from-to)199-211
Number of pages13
JournalJournal of Health Communication
Issue number2
StatePublished - Feb 1 2012
Externally publishedYes

ASJC Scopus subject areas

  • Health(social science)
  • Communication
  • Public Health, Environmental and Occupational Health
  • Library and Information Sciences


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