RIP - The Use of Inoculation Theory and Online Social Networking for Enhancing Attractiveness of IT Occupations

Kathryn R. Stam, Indira R. Guzman, Jeffrey M. Stanton

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

High school students do not have a clear understanding of the role of IT professionals in society. This research in progress investigates how online information sharing can inform young people more effectively about the real implications of working as an IT professional. Ultimately, this research is aimed at understanding whether or not such online information and knowledge sharing can influence attitude change towards IT occupations using inoculation methods to ultimately attract them to the field. In this paper, we discuss existing literature of IT occupations, their culture and functions, the online information and knowledge sharing through social networking, and attitude change using inoculation as a method of persuasion. We describe our current efforts to create online communities of potential newcomers and those who are already part of the occupation, followed by presentation of the type of information that is intended to be shared.

Original languageEnglish
Title of host publicationSIGMIS CPR'09: PROCEEDINGS OF THE 2009 ACM SIGMIS COMPUTER PERSONNEL RESEARCH CONFERENCE
PublisherASSOC COMPUTING MACHINERY
Pages139-142
Number of pages4
ISBN (Print)978-1-60558-427-0
StatePublished - 2009
Event47th Annual Computer Personnel Research Conference - Limerick, Ireland
Duration: May 28 2009May 30 2009

Conference

Conference47th Annual Computer Personnel Research Conference
CountryIreland
CityLimerick
Period5/28/095/30/09

Keywords

  • Social Networks
  • Virtual Collaboration
  • Informal Learning
  • Information Sharing
  • Occupational Culture
  • IT Workforce
  • Recruitment
  • Secondary school students

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