TY - GEN
T1 - Recruiting messages matter
T2 - 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017
AU - Lee, Tae Kyoung
AU - Crowston, Kevin
AU - Østerlund, Carsten
AU - Miller, Grant
PY - 2017/2/25
Y1 - 2017/2/25
N2 - Although participation of citizen scientists is critical for a success of citizen science projects (a distinctive form of crowdsourcing), little attention has been paid to what types of messages can effectively recruit citizen scientists. Derived from previous studies on citizen scientists' motivations, we created and sent participants one of four recruiting messages for a new project, Gravity Spy, appealing to different motivations (i.e., learning about science, social proof, contribution to science, and altruism). Counter to earlier studies on motivation, our results showed that messages appealing to learning, contribution and social proof were more effective than a message appealing to altruism. We discuss the inconsistency between the present and prior study results and plans for future work.
AB - Although participation of citizen scientists is critical for a success of citizen science projects (a distinctive form of crowdsourcing), little attention has been paid to what types of messages can effectively recruit citizen scientists. Derived from previous studies on citizen scientists' motivations, we created and sent participants one of four recruiting messages for a new project, Gravity Spy, appealing to different motivations (i.e., learning about science, social proof, contribution to science, and altruism). Counter to earlier studies on motivation, our results showed that messages appealing to learning, contribution and social proof were more effective than a message appealing to altruism. We discuss the inconsistency between the present and prior study results and plans for future work.
KW - Citizen science
KW - Motivation
KW - Recruitment
UR - http://www.scopus.com/inward/record.url?scp=85016007306&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85016007306&partnerID=8YFLogxK
U2 - 10.1145/3022198.3026335
DO - 10.1145/3022198.3026335
M3 - Conference contribution
AN - SCOPUS:85016007306
T3 - CSCW 2017 - Companion of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
SP - 227
EP - 230
BT - CSCW 2017 - Companion of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
PB - Association for Computing Machinery, Inc
Y2 - 25 February 2017 through 1 March 2017
ER -