Readership of free community papers as a source of advertising information: A uses and gratifications perspective

James C. Tsao, Stanley D. Sibley

Research output: Contribution to journalReview articlepeer-review

12 Scopus citations

Fingerprint

Dive into the research topics of 'Readership of free community papers as a source of advertising information: A uses and gratifications perspective'. Together they form a unique fingerprint.

Engineering & Materials Science

Social Sciences