READERS’ PERSPECTIVES ON ADVERTISING’S INFLUENCE IN WOMEN’S MAGAZINES: Thoughts on Two Practices

J. Eric Haley, Anne Cunningham

Research output: Chapter in Book/Entry/PoemChapter

Abstract

This study explores how consumers react to advertisers’ attempts to influence editorial content of media. Two practices are explored: complementary editorial (magazines giving editorial mentions to advertisers’ products or services) and attempts at content censorship. Specifically, the study looks at how adult female readers of women’s magazines make sense of the 2 aforementioned practices. Findings indicate that women believe editorial mentions of advertisers’ products and services can be useful. Based on what the women in this study stated, attempts by advertisers to prevent media content from being published has greater potential to damage the credibility of both the advertiser and the magazine. Participants drew a basic distinction between the practices of complementary editorial and advertiser influence to prevent content: Editorial provides information, but advertiser influence to prevent content denies information.

Original languageEnglish (US)
Title of host publicationReadings in Advertising, Society, and Consumer Culture
PublisherTaylor and Francis
Pages169-179
Number of pages11
ISBN (Electronic)9781317461364
ISBN (Print)9780765615442
DOIs
StatePublished - Jan 1 2014

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting
  • General Social Sciences

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