Racial/ethnic identity, community-oriented media initiatives, and transmedia storytelling

Research output: Contribution to journalArticlepeer-review

25 Scopus citations


This study focuses on how racial minorities are actively adapting, resisting, and challenging the practices of mainstream media in a convergence era. Through collaborative, community-based, transmedia storytelling initiatives, racial minority groups are fostering new critical media literacies and active digital citizenship. This article focuses on two such initiatives: a fictional Web-based drama series (East Los High) and a transmedia participatory art initiative (Question Bridge). The analysis shows how racial minorities use transmedia projects to create alternative forms of mediated storytelling that are more inclusive and participatory.

Original languageEnglish (US)
Pages (from-to)333-342
Number of pages10
JournalInformation Society
Issue number5
StatePublished - Oct 19 2016
Externally publishedYes


  • Case studies
  • community initiatives
  • media literacies
  • race/ethnicity
  • transmedia storytelling

ASJC Scopus subject areas

  • Management Information Systems
  • Cultural Studies
  • Information Systems
  • Political Science and International Relations


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