TY - JOUR
T1 - R U with Some1? Using Text Message Experience Sampling to Examine Television Coviewing as a Moderator of Emotional Contagion Effects on Enjoyment
AU - Cohen, Elizabeth L.
AU - Bowman, Nicholas D.
AU - Lancaster, Alexander L.
N1 - Publisher Copyright:
© 2016, Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication.
PY - 2016/3/3
Y1 - 2016/3/3
N2 - Viewers regularly watch television with others, but the role of coviewing is often overlooked in entertainment effects models. Further, the models are rarely investigated in natural settings, limiting their ecological validity. The current study used experience sampling via text message to examine college students’ daily coviewing behaviors. Momentary assessments were taken 3 times a day for 1 week. Respondents reported their happiness during viewing and the enjoyableness of their experiences. Consistent with emotional contagion theory, data suggest that increases in emotional intensity mediated the effect of emotional contagion on program enjoyment, but only among respondents who reported coviewing with someone else. These results provide preliminary evidence that social context is partially responsible for contagious transfer of affect during entertainment experiences.
AB - Viewers regularly watch television with others, but the role of coviewing is often overlooked in entertainment effects models. Further, the models are rarely investigated in natural settings, limiting their ecological validity. The current study used experience sampling via text message to examine college students’ daily coviewing behaviors. Momentary assessments were taken 3 times a day for 1 week. Respondents reported their happiness during viewing and the enjoyableness of their experiences. Consistent with emotional contagion theory, data suggest that increases in emotional intensity mediated the effect of emotional contagion on program enjoyment, but only among respondents who reported coviewing with someone else. These results provide preliminary evidence that social context is partially responsible for contagious transfer of affect during entertainment experiences.
UR - http://www.scopus.com/inward/record.url?scp=84955701428&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84955701428&partnerID=8YFLogxK
U2 - 10.1080/15205436.2015.1071400
DO - 10.1080/15205436.2015.1071400
M3 - Article
AN - SCOPUS:84955701428
SN - 1520-5436
VL - 19
SP - 149
EP - 172
JO - Mass Communication and Society
JF - Mass Communication and Society
IS - 2
ER -