PROTECTING THE CHILDREN: A Comparative Analysis of French and American Advertising Self-Regulation

Ronald E. Taylor; Anne Cunningham

doi:10.4324/9781315701271-29

PROTECTING THE CHILDREN: A Comparative Analysis of French and American Advertising Self-Regulation

Ronald E. Taylor, Anne Cunningham

S.I. Newhouse School of Public Communications

Research output: Chapter in Book/Entry/Poem › Chapter

1 Scopus citations

Abstract

A French automobile tire manufacturer runs an advertising campaign in the United States that features infants and toddlers floating about on the tires in rainy and snowy conditions. An adult voice-over appeals to viewers’ fears about safety for their children while traveling in hazardous conditions. Ironically, this commercial could not air in the manufacturer’s own country because it features children in advertising for a product that they themselves would not buy, and it depicts children outside the surroundings of their everyday lives.

Original language	English (US)
Title of host publication	Readings in Advertising, Society, and Consumer Culture
Publisher	Taylor and Francis
Pages	265-273
Number of pages	9
ISBN (Electronic)	9781317461364
ISBN (Print)	9780765615442
DOIs	https://doi.org/10.4324/9781315701271-29
State	Published - Jan 1 2014

ASJC Scopus subject areas

General Economics, Econometrics and Finance
General Business, Management and Accounting
General Social Sciences

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PROTECTING THE CHILDREN: A Comparative Analysis of French and American Advertising Self-Regulation

Abstract

ASJC Scopus subject areas

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