Professional sports leagues: Marketing mix mayhem

Research output: Contribution to journal › Article › peer-review

Cite this

@article{5181478023a347e48f31d28513674efd,

title = "Professional sports leagues: Marketing mix mayhem",

author = "Rick Burton and Dennis Howard",

year = "1999",

language = "English (US)",

volume = "8",

pages = "37--46",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "1",

}