Processing Racial Stereotypes in Virtual Reality: An Exploratory Study Using Functional Near-Infrared Spectroscopy (fNIRS)

Gyoung Kim; Noah Buntain; Leanne Hirshfield; Mark R. Costa; T. Makana Chock

doi:10.1007/978-3-030-22419-6_29

Processing Racial Stereotypes in Virtual Reality: An Exploratory Study Using Functional Near-Infrared Spectroscopy (fNIRS)

Gyoung Kim, Noah Buntain, Leanne Hirshfield, Mark R. Costa, T. Makana Chock

S.I. Newhouse School of Public Communications

Research output: Chapter in Book/Entry/Poem › Conference contribution

4 Scopus citations

Abstract

This within-subjects exploratory study examined users’ (N = 13) neurological responses to a racially-charged VR experience. The goals of the study are (1) to test a new method of assessing neural activity while users are experiencing VR using non-invasive functional near-infrared spectroscopy (fNIRS) device and VR headset, and (2) to compare activation in areas of the pre-frontal cortex that have been found to be associated with prejudice and stereotyping (specifically the mPFC and lPFC) while participants are exposed to a racially-charged VR experience vs. a non-racially charged VR experience. There were no significant differences in mPFC activity between the two types of VR experiences suggesting no differences in empathy or “humanizing” for the characters. However, in the racially charged experience, significantly greater activation in the right lPFC was found which could indicate negative stereotype activation. In addition, significantly greater activation in the left lPFC occurred in the racially-charged VR experience which could indicate stereotype inhibition or regulation of negative stereotypes.

Original language	English (US)
Title of host publication	Augmented Cognition - 13th International Conference, AC 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings
Editors	Dylan D. Schmorrow, Cali M. Fidopiastis
Publisher	Springer Verlag
Pages	407-417
Number of pages	11
ISBN (Print)	9783030224189
DOIs	https://doi.org/10.1007/978-3-030-22419-6_29
State	Published - 2019
Event	13th International Conference on Augmented Cognition, AC 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019 - Orlando, United States Duration: Jul 26 2019 → Jul 31 2019

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	11580 LNAI
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	13th International Conference on Augmented Cognition, AC 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019
Country/Territory	United States
City	Orlando
Period	7/26/19 → 7/31/19

Keywords

Brain measurement in social neuroscience
Racial prejudice
Virtual reality

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-030-22419-6_29

Cite this

Kim, G., Buntain, N., Hirshfield, L., Costa, M. R., & Chock, T. M. (2019). Processing Racial Stereotypes in Virtual Reality: An Exploratory Study Using Functional Near-Infrared Spectroscopy (fNIRS). In D. D. Schmorrow, & C. M. Fidopiastis (Eds.), Augmented Cognition - 13th International Conference, AC 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings (pp. 407-417). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11580 LNAI). Springer Verlag. https://doi.org/10.1007/978-3-030-22419-6_29

Processing Racial Stereotypes in Virtual Reality: An Exploratory Study Using Functional Near-Infrared Spectroscopy (fNIRS). / Kim, Gyoung; Buntain, Noah; Hirshfield, Leanne et al.
Augmented Cognition - 13th International Conference, AC 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings. ed. / Dylan D. Schmorrow; Cali M. Fidopiastis. Springer Verlag, 2019. p. 407-417 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11580 LNAI).

Research output: Chapter in Book/Entry/Poem › Conference contribution

Kim, G, Buntain, N, Hirshfield, L, Costa, MR & Chock, TM 2019, Processing Racial Stereotypes in Virtual Reality: An Exploratory Study Using Functional Near-Infrared Spectroscopy (fNIRS). in DD Schmorrow & CM Fidopiastis (eds), Augmented Cognition - 13th International Conference, AC 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 11580 LNAI, Springer Verlag, pp. 407-417, 13th International Conference on Augmented Cognition, AC 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019, Orlando, United States, 7/26/19. https://doi.org/10.1007/978-3-030-22419-6_29

Kim G, Buntain N, Hirshfield L, Costa MR, Chock TM. Processing Racial Stereotypes in Virtual Reality: An Exploratory Study Using Functional Near-Infrared Spectroscopy (fNIRS). In Schmorrow DD, Fidopiastis CM, editors, Augmented Cognition - 13th International Conference, AC 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings. Springer Verlag. 2019. p. 407-417. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-030-22419-6_29

Kim, Gyoung ; Buntain, Noah ; Hirshfield, Leanne et al. / Processing Racial Stereotypes in Virtual Reality : An Exploratory Study Using Functional Near-Infrared Spectroscopy (fNIRS). Augmented Cognition - 13th International Conference, AC 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings. editor / Dylan D. Schmorrow ; Cali M. Fidopiastis. Springer Verlag, 2019. pp. 407-417 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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Processing Racial Stereotypes in Virtual Reality: An Exploratory Study Using Functional Near-Infrared Spectroscopy (fNIRS)

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this