Privacy nudges for social media: An exploratory facebook study

Yang Wang, Pedro Giovanni Leon, Kevin Scott, Xiaoxuan Chen, Alessandro Acquisti, Lorrie Faith Cranor

Research output: Chapter in Book/Report/Conference proceedingConference contribution

67 Scopus citations

Abstract

Anecdotal evidence and scholarly research have shown that a significant portion of Internet users experience regrets over their online disclosures. To help individuals avoid regrettable online disclosures, we employed lessons from behavioral decision research and research on soft paternalism to design mechanisms that "nudge" users to consider the content and context of their online disclosures before posting them. We developed three such privacy nudges on Facebook. The first nudge provides visual cues about the audience for a post. The second nudge introduces time delays before a post is published. The third nudge gives users feedback about their posts. We tested the nudges in a three-week exploratory field trial with 21 Facebook users, and conducted 13 follow-up interviews. Our system logs, results from exit surveys, and interviews suggest that privacy nudges could be a promising way to prevent unintended disclosure. We discuss limitations of the current nudge designs and future directions for improvement.

Original languageEnglish (US)
Title of host publicationWWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web
Pages763-770
Number of pages8
StatePublished - Dec 1 2013
Event22nd International Conference on World Wide Web, WWW 2013 - Rio de Janeiro, Brazil
Duration: May 13 2013May 17 2013

Publication series

NameWWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web

Other

Other22nd International Conference on World Wide Web, WWW 2013
CountryBrazil
CityRio de Janeiro
Period5/13/135/17/13

Keywords

  • Facebook
  • Nudge
  • Online disclosure
  • Privacy
  • Soft paternalism

ASJC Scopus subject areas

  • Computer Networks and Communications

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  • Cite this

    Wang, Y., Leon, P. G., Scott, K., Chen, X., Acquisti, A., & Cranor, L. F. (2013). Privacy nudges for social media: An exploratory facebook study. In WWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web (pp. 763-770). (WWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web).