Pop-up Animations: Impacts and Implications for Website Design and Online Advertising

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish (US)
Title of host publicationHuman-Computer Interaction and Management Information Systems: Applications
EditorsD. Galletta, P. Zhang
Place of PublicationArmonk, NY
PublisherM.E. Sharpe Inc.
StatePublished - 2006

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