@inproceedings{f26c708dbaf84f768ab6bee6ebdff1c3,
title = "Politics and young adults: The effects of facebook on candidate evaluation",
abstract = "An increasing number of people are turning to social media to find political information and discuss politics, including the technologically savvy Millennial generation. Our study looks at how young voters use social media to evaluate political candidates. Subjects were shown the Facebook walls of two U.S. politicians running for the seat of governor in the 2011 Mississippi election. Exposure was followed by semi-structured interviews to discover what knowledge they found salient. Content analysis found evidence that the knowledge they gained from Facebook influenced their evaluation of the candidates. Further, we contrast this to a control group that was exposed to related news articles without a social media component. We found that social media produced the additional voting criterion of community, which extends beyond the traditional criteria in political science literature of issues and character. Community interaction influences the vote decision.",
keywords = "Digital democracy, E-citizenship, E-participation, Social media, Social networking",
author = "Sara Douglas and Misa Maruyama and Bryan Semaan and Robertson, {Scott P.}",
year = "2014",
doi = "10.1145/2612733.2612754",
language = "English (US)",
isbn = "9781450329019",
series = "ACM International Conference Proceeding Series",
publisher = "Association for Computing Machinery",
pages = "196--204",
booktitle = "dg.o 2014 - Proceedings of the 15th Annual International Conference on Digital Government Research - Open Innovations and Sustainable Development in Government",
note = "15th Annual International Conference on Digital Government Research, dg.o 2014 ; Conference date: 18-06-2014 Through 21-06-2014",
}