Politics and young adults: The effects of facebook on candidate evaluation

Sara Douglas, Misa Maruyama, Bryan Semaan, Scott P. Robertson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

An increasing number of people are turning to social media to find political information and discuss politics, including the technologically savvy Millennial generation. Our study looks at how young voters use social media to evaluate political candidates. Subjects were shown the Facebook walls of two U.S. politicians running for the seat of governor in the 2011 Mississippi election. Exposure was followed by semi-structured interviews to discover what knowledge they found salient. Content analysis found evidence that the knowledge they gained from Facebook influenced their evaluation of the candidates. Further, we contrast this to a control group that was exposed to related news articles without a social media component. We found that social media produced the additional voting criterion of community, which extends beyond the traditional criteria in political science literature of issues and character. Community interaction influences the vote decision.

Original languageEnglish (US)
Title of host publicationdg.o 2014 - Proceedings of the 15th Annual International Conference on Digital Government Research - Open Innovations and Sustainable Development in Government
Subtitle of host publicationExperiences from Around the World
PublisherAssociation for Computing Machinery
Pages196-204
Number of pages9
ISBN (Print)9781450329019
DOIs
StatePublished - Jan 1 2014
Externally publishedYes
Event15th Annual International Conference on Digital Government Research, dg.o 2014 - Aguascalientes, Mexico
Duration: Jun 18 2014Jun 21 2014

Publication series

NameACM International Conference Proceeding Series

Other

Other15th Annual International Conference on Digital Government Research, dg.o 2014
CountryMexico
CityAguascalientes
Period6/18/146/21/14

Keywords

  • Digital democracy
  • E-citizenship
  • E-participation
  • Social media
  • Social networking

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications

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  • Cite this

    Douglas, S., Maruyama, M., Semaan, B., & Robertson, S. P. (2014). Politics and young adults: The effects of facebook on candidate evaluation. In dg.o 2014 - Proceedings of the 15th Annual International Conference on Digital Government Research - Open Innovations and Sustainable Development in Government: Experiences from Around the World (pp. 196-204). (ACM International Conference Proceeding Series). Association for Computing Machinery. https://doi.org/10.1145/2612733.2612754