@inproceedings{40c5effed26b4527bd0ae702034b468e,
title = "Political issues that spread: Understanding retweet behavior during the 2016 U.S. presidential election",
abstract = "We present preliminary results from analysis of what topics presidential candidates tweeted about and the public{\textquoteright}s response to those tweets in the form of retweets. Using exploratory data analysis and simple correlations to explore the 4,754 tweets posted by U.S. presidential candidates over the last 3 months of the 2016 Election, we find a mismatch between the topics that candidates tweet about the most and the topics that the public retweets the most. We discuss the possible reasons for the mismatch and outline future work that will include a similar analysis with Facebook data and a breakdown by party.",
keywords = "Elections, Political Issues, Social Media, Twitter, Virality",
author = "Jeff Hemsley and Sam Jackson",
note = "Publisher Copyright: {\textcopyright} 2018 Copyright is held by the owner/author(s).; 9th International Conference on Social Media and Society, SMSociety 2018 ; Conference date: 18-07-2018 Through 20-07-2018",
year = "2018",
month = jul,
day = "18",
doi = "10.1145/3217804.3217934",
language = "English (US)",
isbn = "9781450363341",
series = "ACM International Conference Proceeding Series",
publisher = "Association for Computing Machinery",
pages = "305--309",
booktitle = "Proceedings of the 9th International Conference on Social Media and Society, SMSociety 2018",
}