Personalizing news websites attracts young readers

Gina Masullo Chen; T. Makana Chock; Hillary Gozigian; Ryan Rogers; Arushi Sen; Valarie N. Schweisberger; Joseph Steinhardt; Yi Wang

doi:10.1177/073953291103200403

Personalizing news websites attracts young readers

Gina Masullo Chen, T. Makana Chock, Hillary Gozigian, Ryan Rogers, Arushi Sen, Valarie N. Schweisberger, Joseph Steinhardt, Yi Wang

S.I. Newhouse School of Public Communications

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

Abstract

Young adults who think a news website is personalized to their interests are more likely to return to the site than are those who do not think the site has been personalized for them. Findings suggest that fostering a sense of group loyalty will make the site more attractive to young readers.

Original language	English (US)
Pages (from-to)	22-38
Number of pages	17
Journal	Newspaper Research Journal
Volume	32
Issue number	4
DOIs	https://doi.org/10.1177/073953291103200403
State	Published - Sep 1 2011

ASJC Scopus subject areas

Communication

Access to Document

10.1177/073953291103200403

Cite this

@article{e188243641774a0780ec60db85aa3100,

title = "Personalizing news websites attracts young readers",

abstract = "Young adults who think a news website is personalized to their interests are more likely to return to the site than are those who do not think the site has been personalized for them. Findings suggest that fostering a sense of group loyalty will make the site more attractive to young readers.",

author = "Chen, {Gina Masullo} and Chock, {T. Makana} and Hillary Gozigian and Ryan Rogers and Arushi Sen and Schweisberger, {Valarie N.} and Joseph Steinhardt and Yi Wang",

year = "2011",

month = sep,

day = "1",

doi = "10.1177/073953291103200403",

language = "English (US)",

volume = "32",

pages = "22--38",

journal = "Newspaper Research Journal",

issn = "0739-5329",

publisher = "SAGE Publications Ltd",

number = "4",

}

TY - JOUR

T1 - Personalizing news websites attracts young readers

AU - Chen, Gina Masullo

AU - Chock, T. Makana

AU - Gozigian, Hillary

AU - Rogers, Ryan

AU - Sen, Arushi

AU - Schweisberger, Valarie N.

AU - Steinhardt, Joseph

AU - Wang, Yi

PY - 2011/9/1

Y1 - 2011/9/1

N2 - Young adults who think a news website is personalized to their interests are more likely to return to the site than are those who do not think the site has been personalized for them. Findings suggest that fostering a sense of group loyalty will make the site more attractive to young readers.

AB - Young adults who think a news website is personalized to their interests are more likely to return to the site than are those who do not think the site has been personalized for them. Findings suggest that fostering a sense of group loyalty will make the site more attractive to young readers.

UR - http://www.scopus.com/inward/record.url?scp=85026241660&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85026241660&partnerID=8YFLogxK

U2 - 10.1177/073953291103200403

DO - 10.1177/073953291103200403

M3 - Article

AN - SCOPUS:85026241660

SN - 0739-5329

VL - 32

SP - 22

EP - 38

JO - Newspaper Research Journal

JF - Newspaper Research Journal

IS - 4

ER -

Personalizing news websites attracts young readers

Abstract

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this