Personalizing news websites attracts young readers

Gina Masullo Chen, T. Makana Chock, Hillary Gozigian, Ryan Rogers, Arushi Sen, Valarie N. Schweisberger, Joseph Steinhardt, Yi Wang

Research output: Contribution to journalArticlepeer-review

9 Scopus citations


Young adults who think a news website is personalized to their interests are more likely to return to the site than are those who do not think the site has been personalized for them. Findings suggest that fostering a sense of group loyalty will make the site more attractive to young readers.

Original languageEnglish (US)
Pages (from-to)22-38
Number of pages17
JournalNewspaper Research Journal
Issue number4
StatePublished - Sep 1 2011

ASJC Scopus subject areas

  • Communication


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