Young adults who think a news website is personalized to their interests are more likely to return to the site than are those who do not think the site has been personalized for them. Findings suggest that fostering a sense of group loyalty will make the site more attractive to young readers.
|Original language||English (US)|
|Number of pages||17|
|Journal||Newspaper Research Journal|
|State||Published - Sep 1 2011|
ASJC Scopus subject areas