Personalizing news websites attracts young readers

Gina Masullo Chen, Tamara Makana Chock, Hillary Gozigian, Ryan Rogers, Arushi Sen, Valarie N. Schweisberger, Joseph Steinhardt, Yi Wang

Research output: Contribution to journalArticle

5 Scopus citations

Abstract

Young adults who think a news website is personalized to their interests are more likely to return to the site than are those who do not think the site has been personalized for them. Findings suggest that fostering a sense of group loyalty will make the site more attractive to young readers.

Original languageEnglish (US)
Pages (from-to)22-38
Number of pages17
JournalNewspaper Research Journal
Volume32
Issue number4
StatePublished - Sep 1 2011

ASJC Scopus subject areas

  • Communication

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  • Cite this

    Chen, G. M., Chock, T. M., Gozigian, H., Rogers, R., Sen, A., Schweisberger, V. N., Steinhardt, J., & Wang, Y. (2011). Personalizing news websites attracts young readers. Newspaper Research Journal, 32(4), 22-38.