Personality, cognitive style, demographic characteristics and Internet use - Findings from the HomeNetToo project

Linda A. Jackson, Alexander Von Eye, Frank A. Biocca, Gretchen Barbatsis, Hiram E. Fitzgerald, Yong Zheo

Research output: Contribution to journalArticle

35 Scopus citations


Relationships between personality, cognitive style and Internet use were examined in a longitudinal field study. Participants were low-income African American and European American adults residing in a mid-size urban community in the United States whose Internet use was automatically and continuously recorded for 6 months. Results indicated that extraversion and neuroticism were related to Internet use, but only during the first 3 months of home Internet access. Preferences for global/relational and visual processing, and for abstract conceptualization were weakly related to Internet use at both time intervals. Strongest were relationships between race and Internet use and, to a lesser extent, between education, marital status, and Internet use. The importance of additional research to identify personal and cultural characteristics that may influence and sustain Internet use is discussed.

Original languageEnglish (US)
Pages (from-to)79-90
Number of pages12
JournalSwiss Journal of Psychology
Issue number2
StatePublished - Jun 2003
Externally publishedYes



  • Cognitive style
  • Internet use
  • Personality

ASJC Scopus subject areas

  • Psychology(all)

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