Patterns and importance of self-other differences in college drinking norms

Kate B. Carey, Brian Borsari, Michael P. Carey, Stephen A. Maisto

Research output: Contribution to journalArticlepeer-review

85 Scopus citations

Abstract

College students overestimate other students' drinking behavior (descriptive norms) and attitudes (injunctive norms). This study explored the effects of demographics, norm type, and reference group on the magnitude of self- other differences (SODs). Participants (N = 1,611; 64% women) completed surveys assessing demographics, drinking patterns, and perceived norms. A subset of 122 students provided consumption data 1 month later to test predictors of changes in drinking. Overall, women and non-Greeks (Greek = member of fraternity or sorority) reported larger SODs for both norm types compared with men and Greeks. Heavier drinkers reported smaller SODs. Gender x Reference Group interactions revealed that women had larger SODs for reference groups increasingly distal to them; for men, the largest SODs occur for close friends versus more distal groups. Larger SODs for descriptive norms predicted increases in drinking, consistent with social norms theory.

Original languageEnglish (US)
Pages (from-to)385-393
Number of pages9
JournalPsychology of Addictive Behaviors
Volume20
Issue number4
DOIs
StatePublished - Dec 2006

Keywords

  • College drinking
  • Descriptive norms
  • Injunctive norms
  • Self-other differences
  • Social norms

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Clinical Psychology
  • Psychiatry and Mental health

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