Online Information Product Design: The Influence of Product Integration on Brand Extension

Peijian Song, Cheng Zhang, Ping Zhang

Research output: Contribution to journalArticlepeer-review

21 Scopus citations

Fingerprint

Dive into the research topics of 'Online Information Product Design: The Influence of Product Integration on Brand Extension'. Together they form a unique fingerprint.

Business & Economics

Arts & Humanities

Social Sciences

Medicine & Life Sciences

Engineering & Materials Science