One Earth, One Humanity Versus the Virus: Examining the Global COVID-19 Social Partnership Communication Networks on Social Media

Wenlin Liu, Aimei Yang, Jieun Shin, Yiqi Li, Jingyi Sun, Yan Qu, Lichen Zhen, Hye Min Kim, Chuqing Dong

Research output: Contribution to journalArticlepeer-review

Abstract

The COVID-19 pandemic has posed severe challenges that require collaborative efforts from multi-sector organizations. Guided by an institutional theory framework that considers how both organizational fields and national level contexts affect organizations’ social partnership communication, the current study examines the COVID-19-related social partnership communication network on social media. The cross-national study using semantic network analysis and exponential random graph models (ERGMs) first maps the meaning of COVID-19 social partnership network, and then investigates the role of organizational fields and a country’s political system, economic system, educational system, and cultural system on the formation of interorganizational communication ties surrounding the relief efforts of COVID-19. Results reveal the importance of the political system—such as the presence of populist government, economic disparity, and uncertainty avoidance cultural orientation in shaping the social media-based social partnership communication network. In addition, NGOs from multiple issue areas are actively engaged in the network, whereas corporations from manufacturing and financial industries are active players.

Original languageEnglish (US)
JournalInternational Journal of Business Communication
DOIs
StateAccepted/In press - 2022

Keywords

  • COVID-19 social partnership communication network
  • interorganizational alliances
  • national business system
  • social media

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)

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