Original language | English (US) |
---|---|
Pages (from-to) | 171-178 |
Number of pages | 8 |
Journal | International Journal of Research in Marketing |
Volume | 7 |
Issue number | 2-3 |
DOIs | |
State | Published - Dec 1990 |
Externally published | Yes |
ASJC Scopus subject areas
- Marketing
Amiya K. Basu, Gurumurthy Kalyanaram
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 171-178 |
Number of pages | 8 |
Journal | International Journal of Research in Marketing |
Volume | 7 |
Issue number | 2-3 |
DOIs | |
State | Published - Dec 1990 |
Externally published | Yes |