On the prospective value of ICTs to new service conception

Joe Rubleske, Michelle Kaarst-Brown

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

To stay competitive over time, many service providers develop new services continuously through a process comprised of three primary stages: strategic planning, in which a new service objective is articulated; new service conception (i.e., new service development's 'front end'); and service system design, development and testing (i.e., its 'back end'). Of these stages, new service conception has received the least attention from new service development (NSD) and information systems (IS) researchers, particularly with respect to the computer-mediated tools that are used to support it. After reviewing the NSD literature, this paper draws from two reference domains (new product development (NPD) and computerized creativity support (CCS) studies) to demonstrate the prospective value of information and communication technologies (ICTs) to the new service conception process. The paper concludes by introducing a sensitizing model that can be used in an exploratory, foundational study of ICT use in the new service conception process.

Original languageEnglish (US)
Title of host publication15th Americas Conference on Information Systems 2009, AMCIS 2009
Pages453-460
Number of pages8
StatePublished - Dec 1 2009
Event15th Americas Conference on Information Systems 2009, AMCIS 2009 - San Francisco, CA, United States
Duration: Aug 6 2009Aug 9 2009

Publication series

Name15th Americas Conference on Information Systems 2009, AMCIS 2009
Volume1

Other

Other15th Americas Conference on Information Systems 2009, AMCIS 2009
CountryUnited States
CitySan Francisco, CA
Period8/6/098/9/09

Keywords

  • Information and communication technologies
  • New service conception
  • New service development

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems
  • Library and Information Sciences

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  • Cite this

    Rubleske, J., & Kaarst-Brown, M. (2009). On the prospective value of ICTs to new service conception. In 15th Americas Conference on Information Systems 2009, AMCIS 2009 (pp. 453-460). (15th Americas Conference on Information Systems 2009, AMCIS 2009; Vol. 1).