Olympic Games Host City Marketing: An Exploration of Expectations and Outcomes

Research output: Contribution to journal › Article › peer-review

Cite this

@article{613a0001925f45f1b64f7c8434d96944,

title = "Olympic Games Host City Marketing: An Exploration of Expectations and Outcomes",

author = "Rick Burton",

year = "2003",

language = "English (US)",

volume = "12",

pages = "37--47",

journal = "Sport Marketing Quarterly",

issn = "1061-6934",

publisher = "FiT Publishing",

number = "1",

}