TY - JOUR
T1 - News Audiences in the Age of Artificial Intelligence
T2 - Perceptions and Behaviors of Optimizers, Mainstreamers, and Skeptics
AU - Lim, Joon Soo
AU - Shin, Donghee
AU - Zhang, Jun
AU - Masiclat, Stephen
AU - Luttrell, Regina
AU - Kinsey, Dennis
N1 - Publisher Copyright:
© 2022 Broadcast Education Association.
PY - 2023
Y1 - 2023
N2 - This study segmented digital news users according to their engagement with news personalization services. A national survey of 1,369 randomly selected digital news users was conducted. Three groups were identified through latent class analysis: Optimizers, Mainstreamers, and Skeptics. Optimizers had the most favorable attitude toward the services and the highest perceived contingency of news personalization. Skeptics showed the least favorable attitude and had the lowest perceived contingency. Optimizers were the most active consumers of digital news platforms, whereas skeptics were lagging in using digital news services. The study discussed the differences between these groups and their implications on news organizations.
AB - This study segmented digital news users according to their engagement with news personalization services. A national survey of 1,369 randomly selected digital news users was conducted. Three groups were identified through latent class analysis: Optimizers, Mainstreamers, and Skeptics. Optimizers had the most favorable attitude toward the services and the highest perceived contingency of news personalization. Skeptics showed the least favorable attitude and had the lowest perceived contingency. Optimizers were the most active consumers of digital news platforms, whereas skeptics were lagging in using digital news services. The study discussed the differences between these groups and their implications on news organizations.
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U2 - 10.1080/08838151.2022.2162901
DO - 10.1080/08838151.2022.2162901
M3 - Article
AN - SCOPUS:85145309864
SN - 0883-8151
VL - 67
SP - 353
EP - 375
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 3
ER -