New media promotion

Steven Masiclat, Robert A. Klein

Research output: Chapter in Book/Entry/PoemChapter

3 Scopus citations
Original languageEnglish (US)
Title of host publicationMedia promotion and marketing for broadcasting, cable and the internet
PublisherTaylor and Francis
Number of pages23
ISBN (Electronic)9780080473437
ISBN (Print)9781138168671
StatePublished - Nov 12 2012

ASJC Scopus subject areas

  • General Arts and Humanities
  • General Social Sciences

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