New media promotion

Steven Masiclat, Robert A. Klein

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationMedia promotion and marketing for broadcasting, cable and the internet
PublisherTaylor and Francis
Pages223-245
Number of pages23
ISBN (Electronic)9780080473437
ISBN (Print)9781138168671
StatePublished - Nov 12 2012

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Social Sciences(all)

Cite this

Masiclat, S., & Klein, R. A. (2012). New media promotion. In Media promotion and marketing for broadcasting, cable and the internet (pp. 223-245). Taylor and Francis.