New media promotion

Steven Masiclat, Robert A. Klein

Research output: Chapter in Book/Entry/Poem › Chapter

Original language	English (US)
Title of host publication	Media promotion and marketing for broadcasting, cable and the internet
Publisher	Taylor and Francis
Pages	223-245
Number of pages	23
ISBN (Electronic)	9780080473437
ISBN (Print)	9781138168671
State	Published - Nov 12 2012

ASJC Scopus subject areas

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