TY - GEN
T1 - Navigating imagined audiences
T2 - 18th ACM International Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2015
AU - Semaan, Bryan
AU - Faucett, Heather
AU - Robertson, Scott
AU - Maruyama, Misa
AU - Douglas, Sara
N1 - Publisher Copyright:
© 2015 ACM.
PY - 2015/2/28
Y1 - 2015/2/28
N2 - Little is known about why and how people use multiple social media platforms for political participation, or about the contexts through which social media is appropriated. This paper reports on a qualitative interview study of social media use by politically interested citizens. We interviewed 27 residents of the state of Hawaii who integrated one or more social media tools into their daily lives to participate in the online public sphere. Different social media environments offer both different affordances for action and different audiences, and we describe how media choice is driven by the match between motivations and affordances, and also by the imagined audience. We identified a number of motivations including understanding different viewpoints, formulating perspectives, engaging in positive discourse, repairing Hawaii's image, increasing political awareness and improving civic engagement. We discuss how these goals relate to both intrinsic and extrinsic motivations. Finally, we examine how social media choice and satisfaction were tied to the physical world context and people's sense of the audience within any particular medium.
AB - Little is known about why and how people use multiple social media platforms for political participation, or about the contexts through which social media is appropriated. This paper reports on a qualitative interview study of social media use by politically interested citizens. We interviewed 27 residents of the state of Hawaii who integrated one or more social media tools into their daily lives to participate in the online public sphere. Different social media environments offer both different affordances for action and different audiences, and we describe how media choice is driven by the match between motivations and affordances, and also by the imagined audience. We identified a number of motivations including understanding different viewpoints, formulating perspectives, engaging in positive discourse, repairing Hawaii's image, increasing political awareness and improving civic engagement. We discuss how these goals relate to both intrinsic and extrinsic motivations. Finally, we examine how social media choice and satisfaction were tied to the physical world context and people's sense of the audience within any particular medium.
KW - Public sphere
KW - audience
KW - context
KW - motivations
KW - social media
UR - http://www.scopus.com/inward/record.url?scp=84963508968&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84963508968&partnerID=8YFLogxK
U2 - 10.1145/2675133.2675187
DO - 10.1145/2675133.2675187
M3 - Conference contribution
AN - SCOPUS:84963508968
T3 - CSCW 2015 - Proceedings of the 2015 ACM International Conference on Computer-Supported Cooperative Work and Social Computing
SP - 1158
EP - 1169
BT - CSCW 2015 - Proceedings of the 2015 ACM International Conference on Computer-Supported Cooperative Work and Social Computing
PB - Association for Computing Machinery, Inc
Y2 - 14 March 2015 through 18 March 2015
ER -