Abstract
This chapter begins with a recent claim by Nielsen Media Research that Twitter patter influences attention to specific television programs and vice versa. The properly tuned traffic app might direct viewers to a menu of second-screen options while simultaneously excluding sites and services often considered overly crass, commercial, opportunistic, or irritating. One of many popular uses of the second screen is social media activity. Miao Guo and Michael Holmes found shorter gaze patterns for news and reality programs than for entertainment and sports. Both the eye-gaze and the Twitter study illustrate, when the alternative experience is an interactive second-screen device, there is at least significant opportunity for program-related engagement. Media pundits including Jon Stewart and John Oliver have criticized corporations and advertisers for hijacking social media conversations like unwanted guests at a cocktail party. It may be too late to save legacy television network program executives from the nefarious influence of Dr. Horrible’s insidious Sing-Along Blog.
Original language | English (US) |
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Title of host publication | Digital Technology and the Future of Broadcasting |
Subtitle of host publication | Global Perspectives |
Publisher | Taylor and Francis |
Pages | 3-30 |
Number of pages | 28 |
ISBN (Electronic) | 9781317486954 |
ISBN (Print) | 9781138891227 |
DOIs | |
State | Published - Jan 1 2015 |
ASJC Scopus subject areas
- General Computer Science
- General Arts and Humanities
- General Social Sciences