Moderating effects of perceived affordances on users' adaptive media use

Jian Tang, Yuxiang Zhao, Ping Zhang

Research output: Chapter in Book/Entry/PoemConference contribution


Factors contributing to communication media adoption have been well studied. Several theories (e.g., media richness theory and media synchronicity theory) have been developed to explain or predict media adoption behavior. However, adoption is only an initial stage of media use. Reasons for adaptive media use in postadoption phase are of greater significance and interest. This poster posits that people's media use is dynamic in various communication environments, and it is determined by effects of multiple factors, including media characteristics, message complexity, and social context, whose influences are moderated by users' perceived affordances of media's capabilities to satisfy their needs.

Original languageEnglish (US)
Title of host publicationProceedings of the 2012 iConference
Subtitle of host publicationCulture, Design, Society, iConference 2012
Number of pages3
StatePublished - 2012
Event2012 iConference: Culture, Design, Society, iConference 2012 - Toronto, ON, Canada
Duration: Feb 7 2012Feb 10 2012

Publication series

NameACM International Conference Proceeding Series


Other2012 iConference: Culture, Design, Society, iConference 2012
CityToronto, ON


  • adaptive media use
  • interpersonal communication
  • perceived affordance
  • post-adoption

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications


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