Moderating effects of perceived affordances on users' adaptive media use

Jian Tang; Yuxiang Zhao; Ping Zhang

doi:10.1145/2132176.2132295

Moderating effects of perceived affordances on users' adaptive media use

Jian Tang, Yuxiang Zhao, Ping Zhang

School of Information Studies

Research output: Chapter in Book/Entry/Poem › Conference contribution

1 Scopus citations

Abstract

Factors contributing to communication media adoption have been well studied. Several theories (e.g., media richness theory and media synchronicity theory) have been developed to explain or predict media adoption behavior. However, adoption is only an initial stage of media use. Reasons for adaptive media use in postadoption phase are of greater significance and interest. This poster posits that people's media use is dynamic in various communication environments, and it is determined by effects of multiple factors, including media characteristics, message complexity, and social context, whose influences are moderated by users' perceived affordances of media's capabilities to satisfy their needs.

Original language	English (US)
Title of host publication	Proceedings of the 2012 iConference
Subtitle of host publication	Culture, Design, Society, iConference 2012
Pages	576-578
Number of pages	3
DOIs	https://doi.org/10.1145/2132176.2132295
State	Published - 2012
Event	2012 iConference: Culture, Design, Society, iConference 2012 - Toronto, ON, Canada Duration: Feb 7 2012 → Feb 10 2012

Publication series

Name	ACM International Conference Proceeding Series

Other

Other	2012 iConference: Culture, Design, Society, iConference 2012
Country/Territory	Canada
City	Toronto, ON
Period	2/7/12 → 2/10/12

Keywords

adaptive media use
interpersonal communication
perceived affordance
post-adoption

ASJC Scopus subject areas

Software
Human-Computer Interaction
Computer Vision and Pattern Recognition
Computer Networks and Communications

Access to Document

10.1145/2132176.2132295

Cite this

Tang, J, Zhao, Y & Zhang, P 2012, Moderating effects of perceived affordances on users' adaptive media use. in Proceedings of the 2012 iConference: Culture, Design, Society, iConference 2012. ACM International Conference Proceeding Series, pp. 576-578, 2012 iConference: Culture, Design, Society, iConference 2012, Toronto, ON, Canada, 2/7/12. https://doi.org/10.1145/2132176.2132295

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abstract = "Factors contributing to communication media adoption have been well studied. Several theories (e.g., media richness theory and media synchronicity theory) have been developed to explain or predict media adoption behavior. However, adoption is only an initial stage of media use. Reasons for adaptive media use in postadoption phase are of greater significance and interest. This poster posits that people's media use is dynamic in various communication environments, and it is determined by effects of multiple factors, including media characteristics, message complexity, and social context, whose influences are moderated by users' perceived affordances of media's capabilities to satisfy their needs.",

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author = "Jian Tang and Yuxiang Zhao and Ping Zhang",

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isbn = "9781450307826",

series = "ACM International Conference Proceeding Series",

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AB - Factors contributing to communication media adoption have been well studied. Several theories (e.g., media richness theory and media synchronicity theory) have been developed to explain or predict media adoption behavior. However, adoption is only an initial stage of media use. Reasons for adaptive media use in postadoption phase are of greater significance and interest. This poster posits that people's media use is dynamic in various communication environments, and it is determined by effects of multiple factors, including media characteristics, message complexity, and social context, whose influences are moderated by users' perceived affordances of media's capabilities to satisfy their needs.

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KW - post-adoption

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Moderating effects of perceived affordances on users' adaptive media use

Abstract

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Keywords

ASJC Scopus subject areas

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