Original language | English (US) |
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Title of host publication | Branding the Middle East |
Subtitle of host publication | Communication Strategies and Image Building from Qom to Casablanca |
Publisher | de Gruyter |
Pages | 185-203 |
Number of pages | 19 |
ISBN (Electronic) | 9783110741100 |
ISBN (Print) | 9783110741155 |
DOIs | |
State | Published - Oct 4 2023 |
Externally published | Yes |
ASJC Scopus subject areas
- General Arts and Humanities
- General Economics, Econometrics and Finance
- General Business, Management and Accounting