Meeting them where they are: Marketing to international student populations in U.S. academic libraries

Maud C. Mundava, La Verne Gray

Research output: Contribution to journalArticle

16 Scopus citations

Abstract

In this age of globalization, knowing users and meeting their information needs is increasingly becoming a challenge. There is a strong international student and faculty presence at many academic institutions. Information providers must adapt their marketing skills, print and online collections, services, and workforce in order to meet the information needs of such a clientele. Given this scenario, what role can librarians play in providing a learning environment that enables international students to realize their potential? How can librarians engage various student bodies to utilize information services for their academic needs?

Original languageEnglish (US)
Pages (from-to)35-48
Number of pages14
JournalTechnical Services Quarterly
Volume25
Issue number3
DOIs
StatePublished - Dec 1 2008
Externally publishedYes

Keywords

  • Academic libraries
  • International students
  • Marketing
  • Outreach

ASJC Scopus subject areas

  • Computer Science Applications
  • Library and Information Sciences

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